Facilitate belief in real time — and align a team around a single narrative spine.
🎯 Purpose
This playbook helps you lead a 60–90 minute workshop to:
Introduce the Narrative OS philosophy Align stakeholders around the 3 gears Extract the brand’s Core Tension, Role, Voice, and Emotional Intent Create instant buy-in by making it collaborative, cinematic, and structured You’re not delivering slides.
You’re architecting belief live.
📊 Use Cases
New brand / client onboarding Campaign or rebrand kickoff Founder story development Cross-functional team alignment Brand refresh or narrative reset Strategic retreat or offsite Agency > Client belief mapping session 🧭 Workshop Agenda Overview (90 min)
🗣️ SCRIPT OUTLINE
🧊 Opening Lines (Warm, calm, cinematic)
“You don’t need another voice workshop or brand brainstorm.”
“What we’re building today is not content. It’s conversion infrastructure.”
“This is about what your brand believes — and how we make people feel it.”
Then ask:
“Raise your hand if you feel like your brand is saying things… but it’s not always felt.”
(Everyone nods.)
📚 Narrative OS Philosophy
Walk through:
Let it land. Use silence.
Then drop:
“This is Narrative OS. It’s not storytelling. It’s story architecture.”
⚙️ Gear Walkthrough (Quick)
Present your visual of the 3 gears (Architecture, Exposure, Emotion)
Give 1–2 sharp lines on each:
Architecture: “The voice. The role. The spine.” Exposure: “The rhythm. The loop. The echo.” Emotion: “The scar. The memory. The truth that lands in the body.” 🧠 Guided Exercise: Belief Extraction (Core)
Use a shared doc, whiteboard, or post-its.
Ask each in turn:
1. What’s the tension this brand lives in?
Prompt: “What’s broken in the world — that you exist to fix?”
Examples: Chaos vs Clarity, Shame vs Power
2. What role do you play?
Prompt: “If this brand was a person… what part do they play in the tension?”
Examples: The Architect, The Mirror, The Restorer
3. What does your voice sound like?
Prompt: “Is it poetic? Blunt? Dangerous? Calm? What words would never appear?”
Examples: “We never say 'excited to announce' or use exclamation points.”
4. What emotions do you want people to feel and remember?
Prompt: “What’s the after state of interacting with your brand?”
Examples: Clarity. Power. Reverence. Longing. Permission.
Drop each into a grid as they answer. Then review live on screen.
✅ Lock It In (Shareback)
Reflect back to them what they just built together.
Repeat back their answers with gravitas.
Then close with:
“You didn’t just describe a brand.
You just wrote a belief system.”
🧘 Closing Note
“The most valuable thing you can give a team isn’t a new message.
It’s a new belief in their own voice.”
This workshop makes that possible.