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Narrative OS — The Belief Engine
🛠 Activation Playbooks

🛠 Playbook #12: Narrative OS Workshop Script

Facilitate belief in real time — and align a team around a single narrative spine.

🎯 Purpose

This playbook helps you lead a 60–90 minute workshop to:
Introduce the Narrative OS philosophy
Align stakeholders around the 3 gears
Extract the brand’s Core Tension, Role, Voice, and Emotional Intent
Create instant buy-in by making it collaborative, cinematic, and structured
You’re not delivering slides. You’re architecting belief live.

📊 Use Cases

New brand / client onboarding
Campaign or rebrand kickoff
Founder story development
Cross-functional team alignment
Brand refresh or narrative reset
Strategic retreat or offsite
Agency > Client belief mapping session

🧭 Workshop Agenda Overview (90 min)

Workshop Agenda
Segment
Duration
Focus
1. Welcome & Framing
10 min
Set the tone. Explain Narrative OS. Establish workshop vibe.
2. The Philosophy
10 min
Share core principles and the “belief over content” shift
3. The Gears
15 min
Walk through Architecture, Exposure, and Emotion
4. Guided Extraction
40 min
Group exercise to pull out the brand’s tension, role, tone, and emotion
5. Shareback & Lock-In
10 min
Reflect, summarize, align on what “clicked”
6. Next Steps
5 min
Introduce OS implementation, playbooks, or content planning
There are no rows in this table

🗣️ SCRIPT OUTLINE

🧊 Opening Lines (Warm, calm, cinematic)

“You don’t need another voice workshop or brand brainstorm.” “What we’re building today is not content. It’s conversion infrastructure.” “This is about what your brand believes — and how we make people feel it.”
Then ask:
“Raise your hand if you feel like your brand is saying things… but it’s not always felt.
(Everyone nods.)

📚 Narrative OS Philosophy

Walk through:
Why belief > content
Why tension = relevance
Why rhythm = memory
Why emotion = trust
Let it land. Use silence. Then drop:
“This is Narrative OS. It’s not storytelling. It’s story architecture.”

⚙️ Gear Walkthrough (Quick)

Present your visual of the 3 gears (Architecture, Exposure, Emotion) Give 1–2 sharp lines on each:
Architecture: “The voice. The role. The spine.”
Exposure: “The rhythm. The loop. The echo.”
Emotion: “The scar. The memory. The truth that lands in the body.”

🧠 Guided Exercise: Belief Extraction (Core)

Use a shared doc, whiteboard, or post-its. Ask each in turn:

1. What’s the tension this brand lives in?

Prompt: “What’s broken in the world — that you exist to fix?” Examples: Chaos vs Clarity, Shame vs Power

2. What role do you play?

Prompt: “If this brand was a person… what part do they play in the tension?” Examples: The Architect, The Mirror, The Restorer

3. What does your voice sound like?

Prompt: “Is it poetic? Blunt? Dangerous? Calm? What words would never appear?” Examples: “We never say 'excited to announce' or use exclamation points.”

4. What emotions do you want people to feel and remember?

Prompt: “What’s the after state of interacting with your brand?” Examples: Clarity. Power. Reverence. Longing. Permission.
Drop each into a grid as they answer. Then review live on screen.

✅ Lock It In (Shareback)

Reflect back to them what they just built together. Repeat back their answers with gravitas.
Then close with:
“You didn’t just describe a brand. You just wrote a belief system.”

🧘 Closing Note

“The most valuable thing you can give a team isn’t a new message. It’s a new belief in their own voice.”
This workshop makes that possible.
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