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Narrative OS — The Belief Engine
🧠 Narrative OS — The Belief Engine
📐 Templates & Tools

🛠 Tool #1: Creative Brief (OS-Aligned)

🧠 Purpose

To align all creative output — from a single post to an entire campaign — under Narrative OS. The goal isn’t to “brief the work.” It’s to brief the belief.
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📅 When to Use

New campaign concept
Landing page or brand ad
Creative brief for writers, designers, or AI tools
External agency or contractor briefing
Brand film or email series
Even internal comms or speeches
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🧱 Brief Structure

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🎯 SECTION 1: Strategic Belief Spine

Strategic Belief Spine
Field
Example
Project Title
Spring Campaign – “Reclaim the Mirror”
Core Tension
Shame vs Confidence
Brand Role
The Mirror
Voice System Snapshot
Calm, Cinematic, Blunt
Emotional Palette
Clarity, Reverence, Longing
Signature Phrases to Echo
“Let the voice remember.” / “The mirror matters.”
There are no rows in this table
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🧩 SECTION 2: Narrative Objective

“What belief are we reinforcing?”
Write a 1–2 sentence belief statement the creative must express.
Avoid KPIs here. This is about story alignment.
“We believe that reclaiming your reflection is the first act of healing.” “This piece should make people feel seen — even in silence.”
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🧱 SECTION 3: The 3 Gears (Mini Checks)

The 3 Gears
Gear
Prompt
Notes
Architecture
What is the core message or truth we’re asserting?
​
Exposure
Where will this live and how will it echo across time?
​
Emotion
What do we want the audience to feel — and remember?
​
There are no rows in this table
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🖋 SECTION 4: Copy + Creative Guidance

Copy + Creative Guidance
Field
Notes
Tone / Cadence
Short, slow, cinematic. No startup jargon.
Forbidden Phrases
“We’re so excited”, exclamation marks, over-explaining
CTA Intent (if relevant)
Invite, not push. “Begin here.” not “Buy now.”
Narrative Triggers
Shame, desire, rebirth
Visual Cues (if any)
Mirrors, shadows, eyes, gentle light
There are no rows in this table
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🔁 SECTION 5: Distribution Rhythm

“How will this be exposed and reinforced?”
Distribution Rhythm
Channel
Format
Loop Phase
Notes
Instagram
Video
Tension
Opens the arc
Email
Written
Reinforcement
Tells the deeper story
Landing Page
Copy / Visual
Payoff
Delivers emotional clarity
There are no rows in this table
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✅ SECTION 6: QA Checklist

🔲 Does this reflect the Core Tension?
🔲 Would a stranger know our Role from this piece?
🔲 Are we triggering the right emotion — not just explaining features?
🔲 Could this line/image/CTA become a memory marker?
🔲 Could AI replicate this — or is it unmistakably ours?
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🧘 Closing Note

“A good brief tells you what to make. A belief-driven brief makes you feel why it matters.”
This is your ritual before every launch. Before every campaign. Before every line.

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