Use this template to architect each week's story inside your broader arc. Each week becomes a mini-campaign that reinforces belief through rhythm, emotion, and system design.
Week Starting: [Insert Date]
Weekly Theme: A single sentence that defines the emotional or strategic focus of the week.
Tension: What contradiction or conflict are you surfacing?
(e.g., "Everyone’s optimizing ads. No one’s optimizing trust.")
Tone Palette: Choose 2–3 emotional tones from your brand’s emotional palette.
(e.g., Seductive, Dangerous, Intelligent)
Narrative Gear Focus: Which gears are you emphasizing?
Architecture (Belief / Role / Voice) Exposure (Rhythm / Loops / Echo) Emotion (Trigger / Memory / Feeling) 🔹 Monday
Post Type: [Text / Quote / Visual]
Title / Hook:
Content Purpose: Challenge a belief / provoke a rethink / drop a system truth
Emotional Technique: [Friction / Reveal / Silence / Confession]
🔹 Wednesday
Post Type: [Carousel / Breakdown / Contrast]
Title Slide:
Slide Flow:
[Solution or Loop Return] Content Purpose: Teach a structural or emotional system
Belief Reinforced: [Insert phrase]
🔹 Friday
Post Type: [Personal Story / POV Monologue / Analogy]
Title:
Scene Summary:
[What’s the truth revealed?] [What’s the line they’ll remember?] Content Purpose: Seduce through vulnerability or narrative structure
Emotional Trigger: [Shame / Hope / Desire / Belonging / Power]
🔸 Optional: Weekend Ambient Post
Post Type: [Visual + Text Overlay]
Image Concept: [Describe visual]
Overlay Phrase: [Short poetic line or belief marker]
Caption (optional):
Mood Created: [Stillness / Allure / Melancholy / Clarity]
Loop Objective: What shift should the audience feel or realize by end of the week?
(e.g., "Rethink what ‘top-of-funnel’ actually means.")
Memory Marker to Echo: [Optional line to repeat across formats]
Repeat each week. Keep the rhythm. Whisper belief until it becomes instinct.