Use this to map your monthly belief arc into weekly narrative loops. Each week becomes a mini-story that reveals, supports, and reinforces your larger message.
Month: [Insert Month]
Monthly Arc Title: The name of the emotional or strategic story for the month.
(e.g., "The Fracture" — exposing the failure of performance marketing)
Primary Theme: A one-sentence narrative idea that anchors the month.
(e.g., “Modern marketing forgot the audience.”)
Belief to Reinforce: What truth should this month embed?
(e.g., “Commerce is built on connection. Not just conversion.”)
Tone Palette: Choose 2–3 emotional tones to define the voice of the month.
(e.g., Seductive, Dangerous, Intelligent)
Narrative Gear Emphasis:
Emotion (Check the primary gear in focus this month) Memory Marker to Echo: A core line you will repeat subtly across content this month.
(e.g., “You don’t need more ads. You need belief.”)
Weekly Breakdown
🔹 Week 1
Mini-Arc Title: [Insert Name]
Core Tension: [What's being challenged?]
Content Objectives: [What do we want them to feel, realize, or rethink?]
Key Formats: [Text post, carousel, story, ambient, etc.]
🔹 Week 2
Mini-Arc Title: [Insert Name]
Core Tension:
Content Objectives:
Key Formats:
🔹 Week 3
Mini-Arc Title: [Insert Name]
Core Tension:
Content Objectives:
Key Formats:
🔹 Week 4
Mini-Arc Title: [Insert Name]
Core Tension:
Content Objectives:
Key Formats:
Optional Week 5 (if applicable) Mini-Arc Title: [Insert Name]
Core Tension:
Content Objectives:
Key Formats:
Loop Rituals:
One story that hits emotion (personal or brand) One carousel that teaches system One text post that reinforces belief One ambient or visual scene to whisper truth Use this as a drumbeat. Keep the message moving. Repeat until remembered.