Skip to contentNarrative OS — The Belief Engine
📐 Templates & Tools
🛠 Tool #2: Narrative Audit Worksheet
🧠 Purpose
To quickly and systematically assess the narrative integrity of any brand or campaign.
It identifies:
Use it as both a snapshot and a starting point.
📅 When to Use
🧱 Audit Format
🔺 Section 1: Architecture
Architecture
Prompt
Score (1–5)
Notes
Can the brand clearly articulate its Core Tension?
Is the Role consistent across messaging and design?
Is the Voice System distinctive and recognizable?
Are there Signature Phrases or Symbols being repeated?
Does the brand feel like it has a spine, not just vibes?
There are no rows in this table
🔁 Section 2: Exposure
Exposure
Prompt
Score (1–5)
Notes
Is there a clear content rhythm or loop in place?
Does belief echo across multiple channels?
Are messages timed intentionally (not just reactive)?
Does the story feel alive over time?
Are tension and payoff moments architected into the flow?
There are no rows in this table
❤️ Section 3: Emotion
Emotion
Prompt
Score (1–5)
Notes
Are 2–3 core emotions consistently triggered?
Do those emotions align with the product, audience, and voice?
Are there specific memory markers embedded (lines, images, moments)?
Is the brand earning emotion, or manipulating it?
Does the work feel human, not hollow?
There are no rows in this table
📊 Section 4: Audit Summary
Audit Summary
Gear
Total Score (out of 25)
Health Status
Architecture
🟢 / 🟡 / 🔴
Exposure
🟢 / 🟡 / 🔴
Emotion
🟢 / 🟡 / 🔴
There are no rows in this table
Prompt:
→ “Where is belief breaking down?”
→ “What gear needs the most attention next?”
→ “Which moments are working, and should be scaled?”
🧘 Closing Note
“Most brands don’t lack creativity. They lack narrative integrity.”
This tool shows you where the story holds — and where it slips.
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