Skip to contentNarrative OS — The Belief Engine
📐 Templates & Tools
🛠 Tool #3: Voice System Canvas
🧠 Purpose
To define and document the sound, shape, and spirit of a brand’s voice using Narrative OS principles.
This isn't just “tone of voice.”
It’s vocal architecture — made from rhythm, restraint, memory, and myth.
It lets you:
📅 When to Use
🧱 Voice System Fields
🎭 SECTION 1: Role & Identity
Role & Identity
Field
Prompt
Example
Narrative Role
What archetype does the brand play?
The Mirror, The Guide, The Architect
Voice Personality
What type of person are we hearing from?
A calm seducer. A poetic oracle. A blunt architect.
There are no rows in this table
🎨 SECTION 2: Tone Anchors
Tone Anchors
Field
Prompt
Example
Primary Tones
Choose 2–3 core tones that define your voice
Poetic, Dangerous, Calm
Forbidden Tones
What tones feel off-brand or diluting?
Hype-y, overly enthusiastic, startup jargon
Emotional Intensity
Where does the voice sit on the spectrum?
Measured but powerful. Never frantic.
There are no rows in this table
🧱 SECTION 3: Sentence Shape & Syntax
Sentence Shape & Syntax
Field
Prompt
Example
Sentence Rhythm
What’s your structure? (Short? Layered? Staccato?)
Short. Punchy. Cinematic.
Syntax Patterns
Any recurring sentence formats or stylizations?
Triplets. Fragments. Space as tension.
Pacing Rules
Fast or slow? Minimal or rich?
Slow build. Space between lines. Silence is strategy.
There are no rows in this table
🪄 SECTION 4: Signature Phrases & Symbols
Signature Phrases & Symbols
Field
Prompt
Example
Signature Phrases
What repeated lines define your voice?
“Let the voice remember.”
Symbolic Language
What metaphors or motifs repeat?
Mirrors. Maps. Systems. Silence.
Reinforced Ideas
Core beliefs that echo everywhere
“Emotion is programmable.”
There are no rows in this table
🧪 SECTION 5: Voice in Action
Use this to test or train voice usage:
Voice in Action
Scenario
Example Line
Explaining a product
“We don’t sell speed. We sell stillness.”
Writing a CTA
“Begin here.”
Responding to praise
“The mirror matters.”
Instructing AI
“Write it like a whisper that turns into thunder.”
There are no rows in this table
🧘 Closing Note
“Voice isn’t what you say. It’s the rhythm people remember when you’re gone.”
This is where your brand stops performing and starts sounding like itself.
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