Skip to contentNarrative OS — The Belief Engine
📐 Templates & Tools
🛠 Tool #6: Campaign Narrative Grid
Design launches, campaigns, and promos like mythic arcs — with tension, rhythm, and resolution.
🧠 Purpose
To plan, map, and execute narrative-driven campaigns using the 3 gears of Narrative OS.
Instead of asking “What’s the CTA?”
You ask:
“What’s the belief journey?”
Use this to:
📅 When to Use
🧱 Campaign Narrative Grid
🎬 SECTION 1: Campaign Overview
Campaign Overview
Field
Your Answer
Campaign Title
e.g. “Reclaim the Mirror”
Core Tension
Shame vs Confidence
Belief Spine
“Confidence isn’t bought. It’s remembered.”
Duration
4 Weeks
Primary Emotion
Longing → Power
Narrative Role
The Mirror
There are no rows in this table
🪜 SECTION 2: Narrative Arc Planner
Narrative Arc Planner
Act
Gear
Emotional Beat
Message Focus
Format
Channel
Timing
Memory Marker
Act I: TENSION
Architecture
Shame / Conflict
“The moment I stopped looking in mirrors.”
Video / Email
Social / YouTube
Week 1
Voiceover line
Act II: REINFORCEMENT
Exposure
Insight / Reframe
“Confidence is a return, not a product.”
Carousel / Blog
IG / Email
Week 2–3
Phrase repetition
Act III: RESOLUTION
Emotion
Power / Belonging
“The mirror matters.”
CTA Landing Page / Short Film
Site / Ad / Email
Week 4
Visual beat + CTA
There are no rows in this table
🧱 SECTION 3: Asset Map (Advanced)
Asset Map
Asset
Format
Belief Echoed
Emotional Role
Status
Brand film
Video
“Confidence is remembered.”
Resolution
🟢
Landing Page
Copy / Design
“The mirror matters.”
Emotional closure
🟡
Story Ads
Carousel / UGC
“The lie is in the silence.”
Tension builder
🔴
There are no rows in this table
📊 SECTION 4: Campaign QA Checklist
🧘 Closing Note
“A campaign shouldn’t just convert. It should reveal something about the audience to themselves.”
Build tension with purpose.
Release it with grace.
Repeat until remembered.
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