Write with rhythm. Embed memory. Architect emotion.
🎯 Purpose of This Module
To teach writers how to:
Write from the Core Tension, not just a brief Apply the Voice System with precision Create emotional triggers and memory markers Audit their own work using the Narrative QA Prompt AI tools that reflect the brand’s belief and rhythm 📖 Module Structure
Each section includes:
Practice exercises (optional) 🔺 SECTION 1: Write from the Core Tension
“The best copy doesn’t sell. It polarizes. It stirs. It resolves.”
Most copy starts with product.
You start with tension.
Example:
Instead of: “Our software helps you stay productive.”
Use: “Stillness scales better than speed.”
Quick Test:
Ask: What inner battle is this line resolving?
🧠 SECTION 2: Write in the Brand’s Role
“If your brand had a voice in a story… who would they be?”
Examples:
The Mirror → Reflects what others won’t say The Architect → Builds clarity through structure The Oracle → Offers rare insight with reverence The Rebel → Cuts through with blunt precision Every brand has a role, and every line should sound like it.
🖋 SECTION 3: Use the Voice System (with Restraint)
Voice = Rhythm + Structure + Cadence + Emotion
Ask before writing:
Are my sentences shaped the way this brand speaks? Am I using short bursts or long, poetic flows? Would this sound the same if Apple or Nike said it? ❤️ SECTION 4: Write Emotionally — Without Manipulation
Emotional Trigger & Memory Designer
Avoid:
Generic CTAs like “Join us now” Instead, build replayable language.
🧪 SECTION 5: QA Your Work with the System
Before you publish, ask:
Does this line reflect our Core Tension? Would this rhythm feel familiar to our audience? Is there a moment that makes the reader feel something in their body? Would someone repeat this phrase in a meeting or to a friend? 🤖 SECTION 6: Train AI Like a Writer, Not a Robot
Don’t ask GPT to “write a good tweet.”
Ask it to write in your belief system.
Example Prompt:
“Write in the voice of The Mirror.
The belief is: ‘Confidence isn’t bought. It’s remembered.’
The reader should feel shame → reflection → hope.
Use rhythm. No hype. No filler.”
Use Tool:
🛠 (Tool #10)
🛠 (Tool #15) 🧘 SECTION 7: Ritual for Writers
“Before writing, revisit one belief.
Then ask: What needs to be remembered?”
Optional Rituals:
Begin your week by pulling one line from the Rewrite one previous post using the OS Keep a personal “Mirror Line” doc: phrases that carry power 🧰 Paired Tools Index
🧘 Closing Note
“A good writer delivers value.
A great writer delivers belief that lingers.”
If it doesn’t move them — it’s just content.